Ruff Ryders Entertainment | |
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Founded |
1997 by Darin Dean, Joaquin Dean and Chivon Dean |
Status |
Defunct |
Genre |
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Location |
New York City, New York, United States |
Ruff Ryders Entertainment was an American vanity record label founded by Joaquin, Chivon and Darin Dean in 1997. Ryff Ryders initially became successful for managing DMX in the late 1990s. After DMX's rise in popularity, Ruff Ryders started their own imprint through Interscope Records and had success with releases from Eve, The LOX, Drag-On, Cassidy, and Jin. The Deans' nephew Swizz Beatz was the main producer for artists on the roster.
In 2010, Joaquin and Darin Dean decided to revamp the brand through a new venture known as Ruff Ryders Indy, marking the end of Ruff Ryders Entertainment. In 2017, to celebrate their 20th anniversary as a label, Ruff Ryders held multiple reunion concerts which included all of the artists that were on the label.