Percy Robert Miller (born 29 April 1967), better known by his stage name Master P, is an American rapper, actor, entrepreneur, investor, author, filmmaker, record producer, philanthropist and former basketball player. He is the founder of the label No Limit Records, which went bankrupt and was later relaunched as No Limit Forever Records. He is the founder and CEO of P. Miller Enterprises, an entertainment conglomerate and Better Black Television, a cable television network.
Miller gained fame in the late 1990s with the success of his group TRU and his fifth album Ice Cream Man, which contained the hit single "Mr. Ice Cream Man". In 1997, he grew in popularity after his single "Make 'Em Say Uhh!" went 2x platinum and the release of his album Ghetto D. Miller also directed, produced, wrote and starred in the semi-autobiographical street movie I'm Bout It. In 1998, Miller released his most successful album to date, MP da Last Don, which reached #1 on the Billboard 200 chart and has since sold over four million copies. In the early 2000s, as No Limit Records' popularity was slowly declining, Miller's did too, and he released a number of albums which all achieved modest success.
In 2013, Forbes estimated Miller's net worth at nearly $350 million, which put him as the third richest figure in hip hop at the time. His latest album, The Gift, was released in late 2013 on his newly founded No Limit Forever Records label.