Early Life and Formation of 123 Management & Co.[]
Sal York, the founder of 123 Management & Co., studied Marketing Management at Athens Technical College, where he developed a renewed interest in music. During this time, York began supporting emerging artists, such as Trippie Redd, and became involved in event promotion. These activities helped him gain experience in the entertainment industry.
In 2017, York founded 123 Management & Co., marking the company’s official entry into the music business. The firm's first significant project involved brokering a record deal between Lil Wop and Alamo Records.[1] This deal is considered a key milestone in the company's early development and set the stage for its future growth in artist management and production.
Through 123 Management & Co., Sal York has worked with various artists and producers in the music industry, particularly in the Hip-Hop genre, where he is recognized for his work as a consultant, A&R, and manager. The company’s portfolio includes collaborations with platinum-selling artists and producers such as Lil Kim, Gucci Mane, and PNB Rock, as well as emerging talent from Atlanta.
Career[]
Notable achievements include viral records like the "Walk" Remix by Comethazine, produced by Bhunna, and Lil Durk's hit "No Auto Durk", produced by Jungle Boy Beats, both associated with 123 Management & Co. These releases have contributed to the company’s impact on streaming platforms, amassing over 1 billion streams and generating $7 million in revenue.[2][3] Additionally, Lil Kim's album 9, which featured her remix of "No Auto Durk" titled "No Auto Blanco", achieved international success, reaching #1 on the charts.
123Management & Co. specializes in positioning independent artists for strategic partnerships with major labels and other brands. In 2019, Sal York and 123Management & Co. secured a distribution deal with Sony Records through a joint venture with artist Bhunna and PhlexnProduction. Looking ahead, Sal York aims to expand representation for independent artists seeking to make significant impacts in the music industry.